jpnn.com, JAKARTA – Indonesian music group D’MASIV has officially embarked on a significant new chapter. After two decades under the wing of Musica Studios, the band has chosen an independent path, establishing their own record label.
The band, comprising Rian (vocals), Rama (guitar), Kiky (guitar), Rai (bass), and Why (drums), revealed that this strategic decision was the result of extensive and thoughtful consideration.
“We are now independent after nearly 20 years with our previous record label,” Rian D’MASIV announced at the TransJakarta Tosari Bus Stop in Jakarta on Wednesday (May 20). “We now have our own record label, and everything is managed internally.” He respectfully added, “Of course, we will never forget the immense contributions of Musica Studios.”
Beyond the fundamental change in their label status, D’MASIV is implementing a comprehensive transformation across various aspects. To fully embrace this new era, the band has intentionally revamped their image and even updated their logo.
“Being independent means we now work closely with a creative director to meticulously maintain the quality of our content, spanning everything from our fashion style to the photos released on social media,” Rian D’MASIV elaborated. “Previously, many things felt somewhat random; now, we conceptualize everything with careful planning.”
This fresh start for D’MASIV is also heralded by new musical offerings. Ahead of their much-anticipated album, the band has launched a compelling new single titled “On Our Own”.
Significantly, this English-language track is strategically prepared for the international music market, with robust distribution plans reaching across the United States and Europe. Rian D’MASIV further revealed their strategic partnerships, stating, “Coincidentally, for this single, we collaborated with A&R Worldwide, an agency development company based in America.”
Following the successful release of “On Our Own”, D’MASIV is set to record their highly anticipated new album abroad, promising an even broader global appeal. The band’s ambitious plans for global expansion don’t stop there; D’MASIV will soon embark on an extensive 5-country tour to further solidify their presence on the world stage.
“We hope we can soar even further,” Rian D’MASIV concluded, expressing optimism for their independent journey and international aspirations.
Summary
Indonesian music group D’MASIV has embarked on an independent path after two decades with Musica Studios, establishing their own record label. This strategic decision marks a comprehensive transformation for the band, involving a revamped image, updated logo, and internal management of all content quality. They now collaborate with a creative director to meticulously plan everything from fashion style to social media releases.
Herading this new era, D’MASIV has launched an English-language single titled “On Our Own,” specifically prepared for the international music market with distribution plans across the US and Europe. The band collaborated with A&R Worldwide for this track and intends to record their upcoming album abroad. Furthermore, D’MASIV plans an extensive 5-country tour to solidify their presence and achieve broader global expansion.